Every industry, in every country in the world has similar like-minded companies offering practically identical products or services.
Your “mission” (should you choose to accept it!) is to find some relevant way to differentiate your company in the marketplace.
It won’t be easy.
You may need help.
It will take time.
But it will be worth it!
My favourite quote on this topic comes from Abraham Lincoln –
“Every man is born an original. But sadly most die as copies”.
I think the same can be said about companies.