In the know

It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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The death of amateur sport?

The death of amateur sport?

Recently, I have been reconnecting with amateur sport at the …

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Is competition really all that bad?

Is competition really all that bad?

My eleven year-old daughter plays recreational soccer in the city.
As …

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Transformer un échec de marketing en réussite!

Transformer un échec de marketing en réussite!

En 2017, prenez la résolution de regarder l’envers de la …

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Turning marketing failure into fortune!

Turning marketing failure into fortune!

In 2017, resolve to flip things around…
Marketing experts are behind …

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The fine line between win and lose

The fine line between win and lose

Over the years I have been fascinated by leadership – …