In the know

It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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Motivated by “how little they can do”

Motivated by “how little they can do”

As a father of a 12 year old, I am …

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It’s the Holiday Season – Yay!!!

It’s the Holiday Season – Yay!!!

Regardless of what you celebrate, where you are from, or …

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Looking for “more” this season?

Looking for “more” this season?

As advertisers, it may seem like we want everyone to …

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‘Tis the Season…Shopping

‘Tis the Season…Shopping

Ah the holidays. Time with family and friends, time off …

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Increased positivity = reduced stress

Increased positivity = reduced stress

If you watch the news lately you would think that …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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The death of amateur sport?

The death of amateur sport?

Recently, I have been reconnecting with amateur sport at the …

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Reflections on a Hallowe’en just past

Reflections on a Hallowe’en just past

Hallowe’en is over. My daughter loved her costume and had …