In the know

Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

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Finding the best fit

Finding the best fit

It comes as no surprise that social media has become …

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Instagram Inspiration – Vol 1

Instagram Inspiration – Vol 1

Summer is officially over, school is back in session and …

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When mistakes become opportunities

When mistakes become opportunities

When I was just starting my career I did event …

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It “worked in the past” – doesn’t work now!

It “worked in the past” – doesn’t work now!

If you have been buying media advertising the same way …

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Don’t become “one of them”

Don’t become “one of them”

Think of this…
There are lots of competitors in your industry.
Before …

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Tell me why – not what

Tell me why – not what

Take a look at most company websites. In fact, take …