In the know

Black Friday – what is next?

Black Friday – what is next?

There is no question that Black Friday was a creation …

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New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …

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The US Government has a branding problem – and here’s why

The US Government has a branding problem – and here’s why

There has been a lot said about what’s going on …

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Finding the best fit

Finding the best fit

It comes as no surprise that social media has become …

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How well can you remember these iconic logos?

How well can you remember these iconic logos?

Apple, Adidas, Burger King, Domino’s, Seven Eleven, Foot Locker, Starbucks, …

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Instagram Inspiration – Vol 1

Instagram Inspiration – Vol 1

Summer is officially over, school is back in session and …