In the know

Black Friday – what is next?

Black Friday – what is next?

There is no question that Black Friday was a creation …

In the know

New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

In the know

Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

In the know

First Year Graphic Design Student Tips

First Year Graphic Design Student Tips

It’s easy to look back and see what I should …

In the know

Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

In the know

Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

In the know

Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

In the know

A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

In the know

come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …

In the know

The US Government has a branding problem – and here’s why

The US Government has a branding problem – and here’s why

There has been a lot said about what’s going on …