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Black Friday – what is next?

Black Friday – what is next?

There is no question that Black Friday was a creation …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

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The US Government has a branding problem – and here’s why

The US Government has a branding problem – and here’s why

There has been a lot said about what’s going on …

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Finding the best fit

Finding the best fit

It comes as no surprise that social media has become …

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How well can you remember these iconic logos?

How well can you remember these iconic logos?

Apple, Adidas, Burger King, Domino’s, Seven Eleven, Foot Locker, Starbucks, …

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It “worked in the past” – doesn’t work now!

It “worked in the past” – doesn’t work now!

If you have been buying media advertising the same way …