In the know

You’re all the same – really!

You’re all the same – really!

Your company is the same as every one else in …

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Making a case for Marketing Integration

Making a case for Marketing Integration

We have all seen it happening in recent years.
The advertising …

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It really is your choice

It really is your choice

Which scenario would you rather have for your company….

Your company …

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Online vs. Storefront? (Sales series – Part 3)

Online vs. Storefront? (Sales series – Part 3)

I have been having an ongoing conversation with colleagues, family …

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Black Friday – what is next?

Black Friday – what is next?

There is no question that Black Friday was a creation …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …