In the know

It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

In the know

Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

In the know

It’s the Holiday Season – Yay!!!

It’s the Holiday Season – Yay!!!

Regardless of what you celebrate, where you are from, or …

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Looking for “more” this season?

Looking for “more” this season?

As advertisers, it may seem like we want everyone to …

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New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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The death of amateur sport?

The death of amateur sport?

Recently, I have been reconnecting with amateur sport at the …

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Reflections on a Hallowe’en just past

Reflections on a Hallowe’en just past

Hallowe’en is over. My daughter loved her costume and had …

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come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …