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Marketing – the profession

Marketing – the profession

What is it about “Marketing”?

People wouldn’t make suggestions to their …

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Why don’t businesses understand that “media” has changed

Fifteen years ago, I worked at a media buying house – …

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Planning ALL your media activity!

Planning ALL your media activity!

We see the entire process of marketing and media strategies …

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Children now influence adult purchases

Children now influence adult purchases

Kids are increasingly holding sway over what parents are buying.
Turner …

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Avoid the Pain in the Neck

Avoid the Pain in the Neck

As you’re reading this, how is your posture?
I know mine …

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The “WE” economy

The “WE” economy

We are all in this together—and the seismic change from …

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Is advertising running/ruining politics?

Is advertising running/ruining politics?

So this is it then.
We have finally come to the …

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New toy disrupts the “pink aisle”

New toy disrupts the “pink aisle”

What do toys targeting parents of girls, and the new …

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Putting on the “Clown Suit”

Putting on the “Clown Suit”

I love this recent post from Seth Godin about the …

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Communicating scientific information

Communicating scientific information

A recent study is among the first to make a …