In the know

If I gave you a hammer – what would you do?

If I gave you a hammer – what would you do?

Many years ago when I was a small child (that’s …

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Where you work affects how you work

Where you work affects how you work

I admit it – I am not an interior designer …

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Customer – “What you are doing to make the world better?”

Customer – “What you are doing to make the world better?”

In Winnipeg alone:

There are more than 200 places that sell …

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Finding a way to “be”

Finding a way to “be”

I am – yet I am not
I dream – yet …

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A New Form of Branded Content

A New Form of Branded Content

I love podcasts. Fiction or non-fiction there’s something about the …

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What if protests followed a marketing strategy?

What if protests followed a marketing strategy?

I drove by yet another protest in Downtown Winnipeg the …

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Hello, (real) world!

Hello, (real) world!

Two weeks ago I ventured out into the real world …

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The difference between Sponsorship and Philanthropy

The difference between Sponsorship and Philanthropy

To this day, I remain confused as to why major …

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Doing well while doing “good”

Doing well while doing “good”

Community support should be part of a company’s overall marketing …

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The Socially-Driven Enterprise

The Socially-Driven Enterprise

Access to technology and instant information has enabled consumers to …