In the know

It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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Looking for “more” this season?

Looking for “more” this season?

As advertisers, it may seem like we want everyone to …

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Increased positivity = reduced stress

Increased positivity = reduced stress

If you watch the news lately you would think that …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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The death of amateur sport?

The death of amateur sport?

Recently, I have been reconnecting with amateur sport at the …

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come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …

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If I gave you a hammer – what would you do?

If I gave you a hammer – what would you do?

Many years ago when I was a small child (that’s …

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Developing the next “new” thing!

Developing the next “new” thing!

I was watching TV the other day and marvelling at …