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Breaking away from “always”

Breaking away from “always”

As of last month, everybody in my family now carries …

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Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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Reflections on a Hallowe’en just past

Reflections on a Hallowe’en just past

Hallowe’en is over. My daughter loved her costume and had …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

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The US Government has a branding problem – and here’s why

The US Government has a branding problem – and here’s why

There has been a lot said about what’s going on …

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Finding the best fit

Finding the best fit

It comes as no surprise that social media has become …

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Examining the Customer User Experience

Examining the Customer User Experience

You know how sometimes you get a bee in your …

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How well can you remember these iconic logos?

How well can you remember these iconic logos?

Apple, Adidas, Burger King, Domino’s, Seven Eleven, Foot Locker, Starbucks, …