“Can you tell the difference? I can’t tell the difference!”

“Can you tell the difference? I can’t tell the difference!”

Did you ever ask yourself why this campaign lever worked so well?

For starters, it got stuck in our heads—which we now know thanks to neuroscience is an effective ad tactic.

But just think about it for a minute.  It triggered our curiosity with a simple kindergarten-like exercise to solve the riddle of what’s different between two things that seemingly look the same.

And once they had us, they empathized with us. Don’t worry, you’re not daft, we can’t tell the difference either. And then the kicker—wrapping up why their product works so well.

Brilliant!

 

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