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Corporate Greenwashing

Corporate Greenwashing

“Greenwashing is the practice of making an unsubstantiated or misleading …

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Going “Old School”

Going “Old School”

Technology is continually making its way into our lives, both …

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The YouTube dilemma – where to change?

The YouTube dilemma – where to change?

In the last few weeks, millions of advertising dollars have …

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Say “Cheese”!

Say “Cheese”!

Every September comes along and certain events are expected. As …

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Convergence and how to deliver it

Convergence and how to deliver it

Last Sunday an MTS representative came knocking on our door …

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Reputation and Brand

Reputation and Brand

It’s no coincidence that companies with the best reputations also …

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No more Prizes?

No more Prizes?

Sing along with me:
“Take me out to the ball game.Take …

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A Bird’s Eye View

A Bird’s Eye View

As marketers, one of our primary objectives is to differentiate. …

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What do you see?

What do you see?

“Vision is currently the best-understood mechanism of the human brain”.
But …

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Increasing challenges for creating Fan Engagement

Increasing challenges for creating Fan Engagement

I’m not a hardcore sports fan but I do jump …