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Political campaigns using Facebook

Political campaigns using Facebook

Advertisers take note: Facebook is rolling out a new feature …

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Caring company versus Perfect company

Caring company versus Perfect company

As businesses, we often struggle to prove how great we …

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Connecting to the new Global Citizen

Connecting to the new Global Citizen

Smartphones have led the way in shaping our attitudes about …

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Increasing challenges for creating Fan Engagement

Increasing challenges for creating Fan Engagement

I’m not a hardcore sports fan but I do jump …

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The challenges of an Aging Population

The challenges of an Aging Population

Many challenges await us with the increasing age of our …

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The difference between Sponsorship and Philanthropy

The difference between Sponsorship and Philanthropy

To this day, I remain confused as to why major …

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Banking on the New Consumer

Banking on the New Consumer

Consumers are now realizing that banking, like any other product/service …

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Be careful of the race to the bottom …

Be careful of the race to the bottom …

You might just win!
A mentor of mine used to warn …